Pulling out the Big Guns: Turkish Airlines

New Denon Headphones included in entertainment option on Turkish Airlines Business Class

Commitment of Turkish Airlines towards providing their customers with top notch facilities cannot be corroborated more by any other fact than, they are going to offer Denon Headphones for entertainment purposes on Business Class Flights.

Denon is at the pinnacle of providing home entertainment systems. The quality of Denon manufactured headphones will add to the mesmerizing experience provided on Turkish AIrlines Business Class. To up the ante and to beat other major players in the aviation industry can be justified as reasons for these recent changes.

Morgan Freeman as Brand Ambassador

To boost engagement with their customers, Turkish has made Hollywood’s acclaimed actor, Morgan Freeman, their new face. Morgan will represent the airline for the first time during the Super Bowl final. An advertisement at Super Bowl final with a face as celebrated as Morgan’s is likely to boost airline’s credibility as well as popularity.

The advertisement featuring Morgan will premier on February 5, 2017.Morgan is renowned for movies like “The Bucket List,””The Shawshank Redemption,”” Driving Miss Daisy” and many more. Prior to this, the airline had launched ad campaigns featuring Lionel Messi and Kobe Bryant. By doing so, they had considerably augmented brand awareness in America as well as Europe.

Partnership with Panasonic Avionics Corporation

To redefine inflight entertainment, the airline has also partnered with Panasonic Avionics Corporation. Aggregating the eX1 in-flight entertainment and communication (IFEC) system into their business class facilities will definitely delight their passengers.

Along with a HD display and high fidelity audio, the airline is aiming to create a powerful ambience for passengers that enables them to soak in the comfort provided in Turkish Airlines business class. In addendum to this, passengers will also be able to watch live television and connect their smartphones with Panasonic’s entertainment system.

Turkish Airlines has been Europe’s finest and has won the accolade of best European Airline for 6 consecutive years. The award was offered by Skytrax. The airline has also received approbations for the deluge of exotic dishes and fine cuisine prepared by world renowned chefs for business class passengers. Above all, the aviation giant has also gleaned the title of “Most Valuable Brand of Turkey” for the year 2016.

Pay off

Efforts by the airline have paid off as the number of passengers sored up 2.5 percent from the previous year. 62.8 million passengers proved their affinity to the airline by travelling with them. The report released by them also stated, “the number of international business class passengers remained the same, while international-to-international transfer passengers increased by 14 percent.”

Hopefully, the airline will continue to depict its commitment towards customers by breaking new grounds and redefining inflight experience.

Top 5 First Class Airlines

For anyone who radiates affluence, first class is the way to commute. Sheer luxury, offered by major airlines, amalgamates a private suite, food prepared by acclaimed chefs and absolute comfort and privacy. Most airlines endeavour to provide the best service and to secure the largest piece of pie. Nothing can corroborate my point better than a microscopic view of the 5 best airlines for first class travel.

These rankings have been provided by Skytrax.

Number 5: Singapore Airlines First Class

Food enthusiasts are in for a treat as Singapore Airlines enables them to pre book their food 24 hours before the flight. Passengers can browse through menus published by notable restaurants and select the dish they love. Ask for food anytime you would want to, their would be chefs ready to delight your taste buds with your foods. Their prompt attendants are always nearby.

Read through a book by adjusting the lights or with your favourite movie on a 24-inch HD-enabled LCD screen. KrisWorld inflight entertainment provides plethora of options to choose from. Passengers can put on their Bose noise cancelling headphones and listen to informative audiobooks.

Number 4: ANA All Nippon Airways First Class

Priority lanes for security check along with priority lanes for baggages makes ANA All Nippon First Class a one stop source for a seamless travel experience. Lounges are elegantly designed to offer comfort and luxury. On board services are at par with the services provided at airport and in lounges. A large amount of space is allocated for each and every passenger. Square cabins provide unprecedented amount of privacy. Avoid paying duties with inflight shopping options. Choose from wide range of global products and services.

Number 3: Air France First Class

Air France has its acclaimed lounges all across the globe. Relax before and after a flght. Stay updated about the world by watching news in HD or admire works from art books. You can also use the Biologique Recherche spa treatment centre. From lounge, you can take a car to your aircraft without incurring any additional expenses. Air France has received the following accolades from SkyTrax:

  • Best First Class Comfort Amenities
  • Best First Class Lounge Dining

The airlines puts in a team effort to ensure their passengers get the best travel experience.

Number 2: Cathay Pacific First Class

While offering private suites and unprecedented amount of space and comfort, Cathay Pacific enables first class passengers to soak in the luxury offered. Additional luggage allowance is a benediction for first class passengers. Being fast tracked through security often delights people. Along with their flagship lounge in Hong Kong, Cathay Pacific also enables passengers to enjoy access to their lounges across the world. Their attendants are well versed in the art of asian hospitality. They have also been acclaimed with the award of “Best First Class Airline Lounges.”

Number 1: Etihad Airways First Class

Skytrax has bestowed the following accolades upon Etihad first class:

  • Best First Class Airline Seats
  • Best First Class Airline Catering
  • World’s Best First Class Airlines

These awards are enough to corroborate the success of all their efforts. Sheer luxury and affluence radiates from their first class cabins. Food is prepared to a T by world renowned chefs. For the best bang for every buck, try Etihad.

Malaysia Airlines Introduces New Dreamliner Business Class cabins

To counter the competition and provide unprecedented comfort and privacy to, Malaysia Airlines have decided to up the ante with their new dreamliner business class cabins. The airline is planning to upgrade most of its prime aircrafts especially Airbus A330. The business class cabin for this aircraft has been designed in a manner to provide maximum space to each and every passenger.


A width of 20.6 inches enables passengers to have extra room to twist and turn in their seats. Alons with this, the reclinable seats can be turned into fully flat beds, 76 inches in length. The seats configuration ensure that most passengers have a direct access to aisle. The perks just keep on getting better with as Malaysia Airlines is also planning to increase the storage space as well as working space. No more small tables that cannot even hold onto a laptop.

All of this goes in line with the previous planning by Malaysia Airlines.“The new seats and configuration have been designed to give a superb space for work, play or sleep. All of our A330 business class seats will now feature fully flat beds allowing our guests the ultimate in comfort and versatility,” said Christoph Mueller, Chief Executive officer of malaysia Airlines Group.

The new Panasonic Avionics entertainment system monitor corroborates the commitment of Malaysia Airlines. The system is a doorway to many on demand movies, tv shows and games. You can also request headphones from flight attendants and enjoy listening to music or hearing to an educational podcast. We hope that Malaysia Airlines keep on improving at the same pace for the benefit of their customers.

Aviation War: Delta is taking Business class up a notch with its new Cabins

Delta has announced a revamped business class cabin that has filled their regular customers with sheer alacrity. An all suite business class cabin will offer passengers with unprecedented amount of space and privacy while commuting.


All the suites will be equipped with a door, reclinable seat that can turn into a fully flat bed and an 18 inch entertainment system. In addendum to this, there will be more storage space as well as working space. These suites provide aisle access to each passenger and are expected to be launched this fall.

These suites are designed to offer the most delightful and mesmerising travel experience in the sky. The suite will premier on Airbus A350 this year. These suits will also be equipped on Boeing 777 by the end of 2020. While substantiating the decision, Tim Mapes, Delta’s Chief Marketing Officer said,“This product is meant to be as close to a private jet experience as possible and is driven by our customers, who were telling us that they wanted more privacy.”

A350 will be endowed with 32 such suites. All of this can be seen as redesigned Delta One. The better features will surely make the existing one happier and will reel in more customers. Since the previous decade, Delta has substantially improved their services. This is corroborated by the extra space in all business class suites. This extra space can be used for storing personal items like headphones, carry bags, shoes as well as devices like smartphones and laptops.

Mapes also wants customers to see this as a product upgrade rather than a price upgrade. Robbie Schaefer, Delta’s onboard Product Manager, while supporting the recent changes, said, “Right now, we are focused on what these suites give our passengers, and that’s more privacy and much more personal space.”

Countering Competition

To counter soaring competition, and to manage its breakup with Alaska Airlines, Delta could not have announced these new cabins at a better time. United has recently announced “Polaris business class” and Malaysia Airlines had redesigned their fleet and cabins and equipped seats, 76 inches in length. Aisle access to every passenger and food prepared by world renowned chefs has become banal in business class. Airlines are striving hard to compete against the augmenting aviation industry.

There is definitely a pattern here and the competition is likely to augment. At least the fight for the biggest share of pie will be a benediction for customers.

5 Airlines that offer the Best Business Class Experience

Business Class is marked with absolute luxury and amalgamates unprecedented level of comfort, exotic food and all encompassing amenity kits. Airlines are continuously competing against each other to get the maximum share from the business class pie. Delta and Malaysia Airlines introduced new suites while United announced a completely redefined Polaris business class.


Here is a list of top 5 airlines that can up the ante for your business class experience. The ranking is in accordance with the one provided by SkyTrax for the year 2016.

Qatar Airlines

Qatar has been renowned as the king of the hill in the realm of business class. The airline has received numerous accolades for the depicting deference for the requirements of its passengers. Qatar Airlines has been acclaimed as:

  • World’s Best Business Class Airlines by Skytrax
  • Best Business Class Airlines Lounges by Skytrax

Along with exceptional catering services, the airlines also provides each passenger with aisle access.

Singapore Airlines

Singapore Airlines has been acclaimed multiple times for providing the best business class experience. Their premier seats offer unprecedented level of comfort. Due to their business class seats, they have won the accolade of “Best Business Class Airline Seats by Skytrax.”

Along with exotic wining and dining options, Singapore Airlines Business class also offers an 18 inch HD entertainment display which you can watch while lying on their reclinable seats that can turn into a fully flat 78 inch bed. The seats can also be configured to a Lazy Z or Sundeck. 1-2-1 configuration ensures aisle access for every passenger. They also offer ottomans on which passengers can rest their legs.

Etihad Airlines

For international travels, most passengers prefer Etihad. Their exotic cabins reflect aura of affluence and luxury. Chefs take orders from passengers while ensuring that the food is customized according to the taste of the customers. Make sure to travel in their Airbus A380 or Boeing 787 to experience prime services offered by them. Like many other business class Airlines, Etihad also ensures aisle access for passengers with a 1-2-1 seating configuration. On-flight and lounge lobbies provided by Etihad offer passengers to kick out solitude from their commuting experience.

Emirates

Emirates lives up to its claim of providing the best on flight lounge. Tickets for Boeing 777-300ER and Airbus A380 are often seeked by their regular customers. They are the largest operator of A380 and have redesigned cabins to offer passengers more privacy and comfort. A 23 inch entertainment screen which can be connected to other devices through an HDMI cable enables passengers to augment their entertainment options. Passengers can also turn their seats into fully flat beds with the help of a touchscreen controller. Emirates is also acclaimed for offering a luxury Bvlgari amenity kit.

Cathay Pacific

Cathay Pacific makes sure that passengers travel seamlessly. For this, they have set up numerous dedicated counters at multiple airports all across the world. Along with this, they also provide more baggage allowance than their counterparts. On flight services is unmatched due to their amiable attendants who are well versed in the art of asian hospitality. Their flagship lounge at Hong Kong is impeccable designed and can delight the eyes of any beholder. StudioCX® entertainment systems amalgamate thousands of media options such as movies, music, tv shows and audiobooks.

Emirates plans to counter competition will benefit its customers

Access For Dubai Lounge to all Skyward Members

In a new turn of events, Emirates has decided to democratize its lounge access for all frequent passengers. Now passengers can pay a little extra fee to access both business class and first class lounges. This can be counted as nothing less than a benediction for low-tier passengers.

Business class and first class tickets buffet pockets substantially more than economy class tickets. A subscription of Emirates Skyward Rewards scheme is required. Passengers travelling in Emirates or Qantas codeshare flight can bring guests along with them. Bringing additional people will warrant extra fee.

Fees for lounge access varies according to the subscription plan of passengers with the airline. Blue-tier Skyward Frequent Flyer members received prices through their mails. According to the email, these passengers will have to pay USD 100 to access business class lounge and USD 200 for First class lounge.

For now, the lounge access is only limited for their Dubai lounge. While corroborating Emirate’s decision, Will Horton, Senior Analyst at Centre for Aviation said, “With a proliferation in the number and quality of pay-as-you-go lounges, it makes sense for Emirates to make a play in this space.”

Lounges at Emirates amalgamate:

  • Showers and Spas
  • Exotic Dining Options
  • Comfy seats
  • Private suites
  • Bars

Premium economy by 2018: Finding the right Porridge

Emirates has embarked on the journey to find its own balance between luxury and affordability. The void between the prices of Business class and economy class can only be symbolized with a ditch between two mountains.

Premium economy will be equipped with comparatively better seats that offer more legroom to passengers. Along with this, additional amenities will be offered to passengers. Menus will contain more items that were only privy to business class passengers. Goldilocks effect will definitely get their premium economy class more attention.

Countering Competition: Features War

The recent moves by the aviation giant can be seen as a way to counter competition. Airlines are in a war, definitely not a price war. They are endeavoring hard to provide better features on their flights for the same price. United recently rolled out its Polaris business class while Delta will release is revamped Delta One this fall. In addendum to this, Malaysia Airlines has introduced dreamliner seats that have mesmerised their passengers.

The oil prices also play a large role in Emirates’ recent decision. Oil prices have been dwindling for quite a few years. This has lead to a decline in purchasing power of the elites of Middle East. To manage this state of affairs, people have curtailed their travel budget in order to save more. Emirates has smelled an opportunity here and is willing to take it. The airline, along with other middle east airlines like Qatar and Etihad, had abstained from exploring premium economy.

Emirates President Tim Clark mentioned at Dublin, “There’s clear and present evidence that this is something that we too should take seriously.”  He also stated that Emirates is looking to adjust according to the demands of customers. Maybe they have come to realise that it is important to give the people what they want.